Step 01

Brief & quote

2 – 5 days
Step 02

Design & mockup

4 – 7 days
Step 03

Development

7 – 10 days
Step 04

Launch

1 – 2 days

A project takes an average of 14 to 21 working days. This includes validation time on your end. If you respond quickly, we move quickly. If you need time to think, we adapt — no sales pressure.

The process below applies to showcase projects. For more complex projects (platforms, SaaS, advanced e-commerce), we add a technical scoping step before step 02.

— 01 / 04

Brief & quote.

Duration
2 to 5 working days
Payment
50% deposit upon signing
Deliverable
Signed quote · project brief

We start with a conversation — email, phone, or video call, whatever works for you. The goal: understand your business, your audience, your constraints and your budget. I ask precise questions, you give me the raw material, and I come back with a scoping document.

What I do

  • Discovery call of 30 to 60 min
  • Quick audit of your current online presence
  • Analysis of 2–3 direct competitors
  • Writing a detailed project brief
  • Producing a precise, signed, itemised quote

What I need from you

  • A quick brief (20–30 min conversation is enough)
  • Your visual references: sites you like, inspirations
  • Your page list (even approximate)
  • Your ideal launch date
  • Your indicative budget (we'll adapt)
Note

The quote is valid for 30 days. Once signed and the deposit received, I block your production slot. Without a signature, I don't start anything — that's the rule that protects everyone.

— 02 / 04

Design & mockup.

Duration
4 to 7 working days
Iterations
2 rounds of revisions included
Deliverable
Approved mockup · art direction

I present one unique creative direction — not three options for you to choose between. I decide, I own it, I justify it. If you're not convinced, we adjust together, but you never find yourself having to "pick a winner" between options.

What I do

  • High-fidelity mockup of the full homepage
  • Design of 2–3 key pages (services, contact, etc.)
  • Definition of the visual system: colours, typography, components
  • Systematic mobile and desktop versions
  • Clickable prototype for navigation

What I need from you

  • Your content ready: copy, photos, HD logo
  • Honest, motivated feedback on the mockup within 5 working days
  • A single point of contact on your side (avoids conflicting feedback)
  • Availability for 1 approval video call
Honesty

This is the most sensitive step: this is where the final direction is decided. If we're not aligned at the end of this phase, we won't be after it either. I'd rather take an extra day here than spend a week fixing things during development.

— 03 / 04

Development.

Duration
7 to 10 working days
Tracking
Preview link · daily updates
Deliverable
Functional site on temporary URL

I switch to dev mode: I code your site from scratch, based on the approved mockup. No CMS bloat, no framework weighing 5MB for nothing. Clean HTML/CSS/JS, with PHP/MySQL on the back end where needed. You follow progress on a temporary URL updated in real time.

What I do

  • Pixel-perfect integration of the mockup
  • Responsive tested on 5+ screen sizes
  • Performance optimisation: Lighthouse score > 90
  • Technical SEO: tags, sitemap, robots.txt, schema.org
  • Integration of forms and features
  • Testing across Chrome, Firefox, Safari, Edge

What I need from you

  • Access to your hosting and domain name (or purchase mine)
  • Your third-party service accounts if needed (Stripe, Calendly, etc.)
  • Feedback on previews during development
  • Being reachable for quick approvals
Transparency

During this phase, you receive a link you can visit as often as you like. The site evolves in real time. You don't wait three weeks in the dark to discover something you don't like.

— 04 / 04

Launch & handover.

Duration
1 to 2 working days
Payment
50% balance upon acceptance
After-sales
30 days of free support

Final stretch: I deploy your site to the live hosting, configure the domain, run final tests under real conditions. Then a video call walkthrough so you're fully independent, full documentation handover, balance settled.

What I do

  • Deployment to your live hosting
  • Configuration of DNS, HTTPS, email
  • Full testing under real conditions
  • 30-min video walkthrough for admin access
  • Delivery of technical documentation
  • Initial backup + source code

What I need from you

  • Availability for the walkthrough session (30 min)
  • Final acceptance within 10 days of launch
  • Settlement of the balance within 30 days
  • A testimonial if you're happy with the work (optional)
After delivery

30 days of free corrective support: I fix any bug I missed, at no cost. Beyond that, two options: reach out on a case-by-case basis, or subscribe to the Lowai Care plan at €79/month, which covers small edits, updates, backups and priority support.

Running in parallel.

A few things that happen throughout the project, without a dedicated step.

Communication

A dedicated channel (email, Slack or WhatsApp depending on your preference). Replies within 24 working hours maximum, often much faster.

Documentation

I document everything as I go: technical decisions, credentials, procedures. You leave with a complete handover file.

Quality control

At every stage, I run my own tests before showing you anything. You never see rushed work in progress.

Confidentiality

Everything you share with me (strategy, data, internal mockups) remains strictly confidential, contractually. Full stop.

Ready to start?

A precise quote in 2 minutes via the calculator. No commitment, no sales follow-up — just a conversation if you like what you see.

Get a quote